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Take the Brand of the United States and Make It Great Again

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American campaign slogan

Trump'due south "Make America Great Once again!" sign used during his 2016 presidential campaign earlier Trump selected Mike Pence as his vice presidential running mate

"Make America Swell Once more" or MAGA ()[a] is a entrada slogan used in American politics popularized by Donald Trump in his successful 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's Make America Great Again" in his successful 1980 presidential campaign. Bill Clinton too used the phrase in speeches during his successful 1992 presidential campaign and used it again in a radio commercial aired for his wife Hillary Clinton's unsuccessful 2008 presidential main campaign. Douglas Schoen has called Trump's use of the phrase "probably the most resonant campaign slogan in recent history", citing majorities of Americans who believed that the land was in pass up.[2] [iii]

The slogan became a popular culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used past those who back up and oppose the presidency of Donald Trump.

Since its popularization in the 2010s, the slogan is considered a loaded phrase. Multiple analytic journalists, scholars, and commentators link it to racism in the United states, regarding it equally dog-whistle politics and coded linguistic communication.[4] [5] [6] [7] The slogan was also at the center of 2 events originally reported inaccurately in most media outlets, the Jussie Smollett assault hoax and the January 2019 Lincoln Memorial confrontation.[8] [ix] [ten] [11]

Use before Donald Trump [edit]

Alexander Wiley [edit]

The phrase was showtime used past Republican senator Alexander Wiley in a speech at the third session of the 76th U.s.a. Congress in anticipation of the 1940 United States presidential election: "What is the way? Here is America. In that location are 130,000,000 of usa. America needs a leader who tin can coordinate labor, majuscule, and direction; who can requite the human of enterprise encouragement, who can requite them the spirit which volition beget vision. That will make America slap-up once again."[12]

Barry Goldwater [edit]

The slogan was constitute in some advertising associated with Barry Goldwater's unsuccessful 1964 presidential entrada.[xiii]

Ronald Reagan [edit]

"Let's make America great again" was famously used in Ronald Reagan'southward 1980 presidential campaign. At the time the United States was suffering from a worsening economy at home marked past stagflation and Reagan, using the country's economic distress as a springboard for his campaign, used the slogan to stir a sense of patriotism among the electorate.[14] [15] [16] [17] Within his credence speech at the 1980 Republican National Convention, Reagan said, "For those without job opportunities, we'll stimulate new opportunities, particularly in the inner cities where they live. For those who've abandoned hope, we'll restore hope and we'll welcome them into a great national crusade to make America cracking once more."[18] [19]

Bill Clinton [edit]

The phrase was besides used in speeches[xx] by Bill Clinton during his 1992 presidential campaign.[21] Clinton also used the phrase in a radio commercial aired for Hillary Clinton's 2008 presidential master campaign.[22]

During the 2016 electoral campaign, Clinton suggested that Trump's version, used as a campaign rallying cry, was a message to white Southerners that Trump was promising to "give y'all an economy yous had 50 years ago, and... move y'all back upwardly on the social totem pole and other people down."[23]

Christine O'Donnell [edit]

Christine O'Donnell's book about her unsuccessful 2010 bid as the Republican nominee for a Us Senate seat in Delaware was published by St. Martin's Printing on August 16, 2011, every bit Troublemaker: Let'southward Practice What It Takes to Brand America Great Over again.[24]

Use by Donald Trump [edit]

Donald Trump wearing a "Make America Great Over again" cap during his 2016 presidential campaign

In December 2011, Trump made a statement in which he said he was unwilling to rule out running as a presidential candidate in the future, explaining "I must get out all of my options open considering, higher up all else, we must brand America great again."[25] Likewise in December 2011, he published a book using as a subtitle the similar phrase "Making America #1 Again" – which in a 2015 reissue was changed to "Make America Bully Once again!"[26]

Trump popularized the slogan "Make America Slap-up Once more" past stitching it onto his widely distributed cap

On January 1, 2012, a group of Trump supporters filed paperwork with the Texas Secretary of Land's role to create the "Make America Great Again Party", which would accept immune Trump to be that party'southward nominee if he had decided to go a third-party candidate in the 2012 presidential election.[27] Trump himself began using the slogan formally on November 7, 2012, the day after Barack Obama won his reelection against Manus Romney. By his own account, Trump outset considered "We Volition Brand America Nifty", but did not experience like it had the right "band" to information technology. "Make America Nifty" was his next slogan idea, but upon farther reflection, he felt that it was a slight to America considering it implied that America was never great. Subsequently selecting "Make America Great Once again", Trump immediately had an attorney register it. (Trump later said he was unaware of Reagan's use in 1980 until 2015, but noted that "he didn't trademark information technology.")[28] On November 12 he signed an application with the Us Patent and Trademark Function requesting exclusive rights to use the slogan for political purposes. It was registered as a service mark on July fourteen, 2015, afterward Trump formally began his 2016 presidential campaign and demonstrated that he was using the slogan for the purpose stated on the awarding.[29] [28] [30] Trump used the slogan in public every bit early as August 2013, in an interview with Jonathan Karl.[31]

Imprint displaying "Vote To Make America Great Again" on a roadside in California soon later the November 2016 election

Trump wearing a "Keep America Great" hat in Dec 2019

During the 2016 campaign, Trump often used the slogan, especially by wearing hats emblazoned with the phrase in white letters, which before long became popular among his supporters.[32] The slogan was so of import to the entrada that at i point it spent more on making the hats – sold for $25 each on its website – than on polling, consultants, or television commercials. Millions were sold, and Trump estimated that counterfeit versions outnumbered the real hat ten to one. "...but it was a slogan, and every fourth dimension somebody buys one, that's an advertisement."[28]

Post-obit Trump'southward election, the website of his presidential transition was established at greatagain.gov.[33] Trump said in 2017 and 2018 that the slogan of his 2020 reelection entrada would be "Keep America Great" and he sought to trademark it.[28] [34] Still, Trump'due south 2020 campaign continued to utilise the "Make America Swell Again" slogan.[35] Trump's vice president, Mike Pence, used the phrase "make America great again, again" in his 2020 Republican National Convention voice communication, garnering ridicule and comparisons to the catchphrase "once again-again" from Teletubbies.[36] [37] In late 2021, this phrase became the name of a pro-Trump Super-PAC, which was also mocked.[38]

Less than a week after Trump left office, he spoke to advisors about possibly establishing a third party, which he suggested might be named either the "Patriot Party" or "Make America Nifty Again Political party". In his kickoff few days out of office, he also supported Arizona country political party chairwoman Kelli Ward, who likewise called for the creation of a "MAGA Political party". In late January 2021, the quondam president viewed the proposed MAGA Party as leverage to prevent Republican senators from voting to convict him during the Senate impeachment trial, and to field challengers to Republicans who voted for his impeachment in the House.[39] [40]

[edit]

Donald Trump took the entrada slogan to social media (primarily to Twitter), using the hashtags #makeamericagreatagain and its acronym #maga. In response to criticism regarding his frequent and untraditional usage of social media, Trump defended himself past tweeting "My use of social media is not Presidential – it'due south MODERN DAY PRESIDENTIAL. Make America Peachy Again!" on July 1, 2017.[41]

In the beginning half of 2017, Trump repeated his slogan on Twitter 33 times.[42] In an article for Bloomberg News, Mark Whitehouse noted "A regression assay suggests the phrase adds (very roughly) 51,000 to a post's retweet-and-favorite count, which is important given that the average Trump tweet attracts a total of 107,000."[42]

Trump attributed his victory (in part) to social media when he said "I won the 2016 election with interviews, speeches, and social media."[43] According to RiteTag,[44] the estimated hourly statistics for #maga on Twitter alone include: 1,304 unique tweets, 5,820,000 hashtag exposure, and 3,424 retweets with 14% of #maga tweets including images, 55% including links, and 51% including mentions.[44]

Donald Trump set up his Twitter account in March 2009. His follower-count increased significantly following the announcement (June 16, 2015) of his intention to run for president in the 2016 presidential election, with specially notable spikes occurring after his securing the Republican Party nomination (May 3, 2016) and after winning the presidency.[45]

Accusations of racism [edit]

Regarding its utilise since 2015, information technology is considered a loaded phrase. Marissa Melton, a Voice of America journalist, among others,[5] [six] explained how it is a loaded phrase considering information technology "doesn't just entreatment to people who hear it as racist coded language, but also to those who have felt a loss of status as other groups have go more than empowered."[four] As Sarah Churchwell explains, the slogan now resonates as America Start did in the early on 1940s, with the idea "that the true version of America is the America that looks like me, the American fantasy I imagine existed before information technology was diluted with other races and other people."[46]

Writing stance for the Los Angeles Times, Robin Abcarian wrote that "[w]earing a 'Make America Groovy Again' hat is not necessarily an overt expression of racism. But if you wear i, it'due south a pretty good indication that you share, admire or appreciate President Trump's racist views about Mexicans, Muslims and edge walls."[6] The Detroit Free Press and the Los Angeles Times reported how several of their readers rejected this characterization and did non believe the slogan or MAGA hats are evidence of racism, seeing them more than in patriotic or American nationalist terms.[47] [48] Nicholas Goldberg described the slogan as "fabulous", writing: "It was vague enough to appeal to optimists by and large, while leaving plenty of room for biting and resentful voters to conclude that we were finally going back to the days when they ran the world."[49] Polling has shown that nearly ten percent of black voters identified as Trump supporters,[l] [ non-primary source needed ] while nigh 30 percent of Hispanic voters identified equally Trump supporters.[51] [ better source needed ]

Australian political commentator and former Liberal party leader John Hewson writes in January 2018 that he believes the recent global movements against traditional politics and politicians are based on racism and prejudice. He comments: "There should exist little doubt nigh United states of america President Donald Trump's views on race, despite his occasional 'denials', assertions of 'simulated news', and/or his semantic distinctions. His election campaign theme was effectively a promise to 'Make America Bully Again; America First and Just' and—nod, nod, wink, flash—to Make America White Once again."[52]

Utilize by others [edit]

In politics [edit]

Political commentator and writer Peter Beinart published a 2006 book titled The Good Fight: Why Liberals – and Only Liberals – Can Win the State of war on Terror and Make America Great Again [53] drawing on the philosophy of theologian Reinhold Niebuhr after the Invasion of Iraq and early years of the War on Terror. In 2011, Christine O'Donnell published a book about her Republican Senate campaign in the 2010 Delaware special election titled Troublemaker: Let's Do What Information technology Takes To Make America Great Once again.[54]

After Donald Trump popularized the employ of the phrase, the phrase and modifications of it were widely used in reference both to his election campaign and to his politics. Trump's chief opponents, Ted Cruz and Scott Walker, began using "Brand America Neat Once again" in speeches, inciting Trump to transport cease-and-desist letters to them.[28] Cruz later sold hats featuring, "Make Trump Debate Once again", in response to Trump's boycotting the Iowa January 28, 2016 debate.[55] The phrase has too been parodied in political statements, such as "Brand America United mexican states Again", a critique of Trump'due south immigration policies regarding the U.S.–Mexico border.[56] [57]

Apply by political rivals [edit]

New York Governor Andrew Cuomo said America "was never that great" during a September 2018 bill signing.[58] [59] One-time U.s. Attorney General Eric Holder questioned the slogan in a March 2019 interview on MSNBC, asking: "Exactly when did you recall America was keen?"[60] [61] During John McCain's memorial service on September 1, 2018, his daughter Meghan stated: "The America of John McCain has no need to be made great again because America was always great."[62] Trump subsequently tweeted "MAKE AMERICA GREAT Once more!" later that twenty-four hour period.[63]

Use by hate groups [edit]

A 2018 study using text mining and semantic network analytics of Twitter text and hashtags networks found that the "#MakeAmericaGreatAgain" and "#MAGA" hashtags were unremarkably used by white supremacist and white nationalist users, and had been used as "an organizing discursive infinite" for far-correct extremists globally.[64]

Other countries [edit]

In June 2017, Emmanuel Macron, President of France, rebuked Trump over withdrawing from the Paris Understanding. The concluding sentence of the voice communication delivered by him was "brand our planet great again."[65]

During his entrada for the 2019 Indonesian presidential ballot in Oct 2018, old opposition leader Prabowo Subianto used the phrase "make Indonesia great once more", though he denied having copied Trump.[66]

During the Swedish European Parliament election in May 2019, the Swedish Christian Autonomous Political party used the slogan "Make EU Lagom Again".[67] [68]

February 2019 Fridays for Future protest in Berlin with the line "Make World Greta Again"

Members of the Fridays for Future Movement accept often used slogans like "Make World Greta Once more", referring to activist Greta Thunberg.[69] In 2019, Grant Armour and Milene Larsson co-directed a documentary film named Make the World Greta Again.[lxx]

In popular culture [edit]

Rap-rock supergroup Prophets of Rage displaying a "Brand America Rage Over again" stage properties reminiscent of the "Make America Great Once again" catchphrase as information technology appears on a MAGA hat

The phrase and its variants are widely used and parodied in media.

Adult entertainment [edit]

  • Developed flick star Stormy Daniels, who allegedly had an affair with President Trump, took function in a "Brand America Horny Again" strip gild tour. The tour followed Trump's initial 2016 campaign trail and office of the revenue was donated to Planned Parenthood.[71]

Advertising [edit]

  • A Dunk-a-roos marketing campaign used the slogan "Brand America Douse Again".[72]

Artwork [edit]

  • Brand Everything Bully Once more was a street art mural past artist Mindaugas Bonanu in Vilnius, Lithuania.[73] [74]

Comedy [edit]

  • Comedian David Cantankerous's 2016 stand-up bout was titled "Making America Slap-up Over again".[75]

Conventions and events [edit]

  • In 2016, 2 Dragon Con cosplayers challenge an association with Adult Swim and Cartoon Network, and dressed equally the World Trade Centre during the September 11 attacks, wore "Make FishCenter Nifty Again" hats.[76] [77] [78]

Fashion [edit]

  • Fashion Designer Andre Soriano used the "Brand America Neat Again" Official presidential entrada Flag to design a MAGA Gown for celebrities in Hollywood to wear on Red Carpeting east.g. 2017 Grammy Awards.[79]

Films [edit]

  • In Hot Fuzz (2007), Inspector Frank Butterman says "Make Sandford Smashing Once more" to Sergeant Nicholas Affections.[80]
  • In Holmes & Watson (2018), Sherlock Holmes wears a "Brand England Smashing Again" fez hat in one scene.[81]
  • The Syfy film Sharknado 5: Global Swarming (2017) was released with the tagline "Brand America Bait Over again".[82]
  • The tagline for The Purge: Election Twelvemonth (2016) is "Keep America Great" (a phrase Trump would later use as his 2020 campaign slogan); one of the Tv spots for the film featured Americans who explained why they back up the Purge, with i stating he does so "to go on my state [America] great".[83] The adjacent film in the franchise, The First Purge, was subsequently advertised with a poster featuring its title stylized on a MAGA hat.[84]
  • The character Paul in Da five Bloods is an avid Trump supporter and sports a MAGA hat throughout the moving picture.[85]

Games [edit]

  • In Assassin's Creed Odyssey (2018), Cleon says "Brand Athens Slap-up Once more" during his campaign confronting Pericles.
  • In the video game Mortal Kombat xi (2019), Shao Kahn urges Mortal Kombat11 newcomer Kollector to "make Outworld great again".
  • The video game Wolfenstein: The New Colossus (2017) used "Make America Nazi-Gratis Again" in its marketing entrada.[86]
  • In Metal Gear Rising: Revengeance (2013), Senator Steven Armstrong uses the phrase "Brand America Bully Again" during his speech communication while battling Raiden.[87]

Music [edit]

  • Fall Out Boy released a remix of their album American Beauty/American Psycho titled Make America Psycho Once more.[88]
  • Rapper Kevin Gates released a song in 2018 called M.A.T.A, significant Make America Trap Again.[89]
  • Brand America Rock Again was a rock concert bout.[90]
  • Rap rock supergroup Prophets of Rage, consisting of members of Rage Against the Automobile, Public Enemy and Cypress Hill, called their 2017 nationwide tour the "Make America Rage Over again Tour", using a stage backdrop reminiscent of a MAGA hat.
  • UK musician and author James Kennedy released a stone protestation anthology in 2020 called 'Make Anger Great Again'[91]
  • Snoop Dogg released a vocal titled "Make America Crip Again".[92]
  • Frank Turner released a song called "Make America Great Again" on his album Be More Kind (2018).
  • Vocalist Joy Villa produced a unmarried "Make America Great Again" a few months after appearing at the 2017 Grammy Awards in a 'MAGA' dress.[93]
  • Rapper Lil Wayne wore a hat proverb Make America Skate again in Adventure the Rapper's video No Problem
  • Hip Hop Producer Zaytoven released an anthology titled Make America Trap Again (2019), with cover fine art inspired by the Barack Obama "Promise" poster.[94]
  • Russian activists and artists Pussy Riot released a song titled Make America Great Again.[95]
  • Metallic band Thy Fine art Is Murder released a song called "Brand America Detest Over again" on their album Human being Target (2019). They also sell a hat with the slogan "Make Deathcore Corking Again".

Sports [edit]

  • So-Washington Nationals baseball game outfielder Bryce Harper wore a chapeau saying "Make Baseball Fun Again" during a postgame interview in 2016.

Books and Publications [edit]

  • Author Octavia Due east. Butler used "Brand America Not bad Once more" as the presidential campaign slogan for a grapheme, Andrew Steele Jarret, in her 1998 dystopian novel, Parable of the Talents.[96] Jarret is described as "a demagogue, a rabble-rouser, and a hypocrite [who] pulled religion and government together and cemented the link with money from rich businessmen".[97]
  • Author Andre Louis wrote and published "Make America Engagement Again",[98] a satirical book on dating and relationships.

Television [edit]

  • John Oliver spoofed the slogan on his bear witness Last Week Tonight with John Oliver in a segment dedicated to Trump, urging viewers to "Make Donald Drumpf Again", in reference to the original ancestral name of the Trump family.[99] [100] The segment broke HBO viewership records, garnering 85 million views.[100]
  • In the Southward Park episode "Where My Country Gone?" (2015), supporters of Mr. Garrison, who runs a campaign that is a parody of Trump'southward, are seen holding signs bearing the slogan.[101]
  • In the Star Trek: Discovery episode "What'due south Past Is Prologue" (2018), Gabriel Lorca vows to "make the Empire glorious once more", a line that was compared to Trump by many reviewers.[102] [103] [104] [105]

Notes [edit]

  1. ^ Pronunciation used by Trump.[1]

References [edit]

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External links [edit]

  • Reagan at the 1980 GOP convention

latimerallecte.blogspot.com

Source: https://en.wikipedia.org/wiki/Make_America_Great_Again

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